What Is Winning?

by Andre Taylor

As an author, speaker, and leadership development consultant I tell individuals and companies all the time: “You Can Still Win!” I have also authored a book by the same name and give talks to groups of all sizes on the subject. It’s a given: If you ask most people whether they would like to win they’ll say “yes,” without hesitation, but how often do we truly examine what we mean by winning?

The current economic environment does not have many believing at their core that they can win. I believe the people who are marketing the recession are the ones winning. They have many individuals and companies retreating even though many of these people don’t know why they are doing so.

I hear so many people talking about “the environment,” but to me that’s a code word for a world psychology they are afraid to go against. You see this is why it is hard for so many people and companies to win. They think “the environment” matters and are more concerned with the conclusions developed by others than the positive conclusions they can create through true leadership thinking.

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