Monday, January 25, 2010

Citizen Watches


For nearly eight decades, Citizen has been ahead of its time. Our brand has always stood for innovation and high precision that make life better for ordinary people, and now we must raise our sights to meet the needs of the new millennium.



Our History:



Our starting dating back to 1924, when Citizen's forerunner, produced Shokosha Watch Research Watch Institute its first pocket watch of "citizen". The then mayor of Tokyo, Mr. Shimpei Goto, named se "citizen" with the hope that they see a luxury item these days, become widely available to ordinary citizens and sold throughout the world. 
Time and again Citizen has pioneered groundbreaking technologies and helped to make watches an indispensable part of modern life. Introduced in 1956, Para Shock was the first shock resistant watch made by a Japanese producer. And three years later, was Para Water hailed as the country's first waterproof watch.



One of the newest landmarks is our Eco-Drive system. Bring new ideas for art to see to do it is a convenient power solution that eliminates the need to change batteries - a revolution that made it the first watch technology to receive the Japan Environment Association's Eco-label for environmentally friendly products.



And in 2003, Citizen continues to evolve and be ahead of its time with the launch of the Stiletto. This is the world's thinnest light powered look - a clock, so it combines the revolutionary Eco-Drive technology with a refined, elegant and sophisticated case and bracelet from 4.4mm thick.



Civic is more diverse then just watches. Actually watches only represent less than 40% of its business. Today we are drawing on a heritage of proven quality and technology, we develop the market for watches, jewelry, jewelry, spectacle frames and healthcare products.



The Citizen Watch Company, Ltd. was established in 1930 and Citizen Watches Australia (CWA) was established in May 1965. CWA operates across Australia, New Zealand, South Africa and the South Pacific Islands. Head quartered in Frenchs Forest, NSW.



Citizen believes that delivering excellence is key to building successful partnerships with retailers and consumers. Excellence in product, marketing and service is paramount, and the resources required to achieve a high degree be seen as investments, not costs.



Citizens looks forward to the challenges the future will undoubtedly bring. Our warranty is a commitment to ongoing work and to work towards an even more successful future for our dealers and consumers. Ready for further growth and prosperity, we are working harder than ever to explore new ways and contribute to changing lifestyles.

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