Site owners, the search engines have been unfair to you? Has your site ever been blacklisted by Google, Bing, Yahoo? Well, the article would give you a fair bit of an idea about different factors affecting the reputation of your site.
On page Factors: - Un ethical changes made to your web pages to get a higher ranking on the SERP (search engine result pages) will get you banned. Here are some side factors:
Hidden text
Hidden text as the name itself indicates the hidden text from people visiting your webpage. Some webmasters will do this so they can add keywords throughout their website without interfering with what visitors actually see. Nevertheless, search engines
still see hidden text.
For example, let's say you have a white background on your site. If you want to hide text, you will just make the color of your text white (# FFFFFF) and users could not see.
Alt image tag spamming
This is another way that people will try to cram keywords into their website so search engines to see their keywords, but not allowing visitors to notice any difference on their website. The true purpose of an alt image tag is, if a user visits your site and the graphics are not loaded or is disabled by their web browser, it displays a text instead of the graphic. This is often used for the blind. Alt image spamming is something you want to be aware of.
Metatag Fill
What I am referring to here is when people are throwing thousands of exactly the same keywords in their meta tags. For example, the website attempts to place well for "SEO".
This is obviously ridiculous. Google does not use Meta Tags when ranking websites and
will punish you keep away from it.
Title Tag Fill
The title is what appears in the upper left corner of your webpage. You only need to include your keyword (s) once in your title tag. More than once will only dilute the effect, and if you overdo it, you get banned.
These are just some of the things that people continue to do online. These things will eventually get your site banned and will not help you well placed. It's just a waste of time and effort.
Off Page Factor: --
The only way you can be punished by off-page optimization is, if you link out to "bad neighborhoods", which would be:
• Link Farms (a link farm is a group of sites that all hyperlink to every other part of the group.)
• penalized websites (websites that are "gray barred" by Google)
Take this case for example, let's say I had a website and exchanged links to your site. At that time, we have exchanged links, both of our websites were very quality websites with Google PageRank of 5 This would be an ideal link trade.
But here is an honest advice. If you do a link exchange with a website, you must return to this website every once in a while to ensure that they have been "gray barred" by Google. This is one of the main reasons why people get punished by Google, and the sad part, they have no idea what they have done wrong, because they have not actually changed anything on their website!
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