Monday, January 18, 2010

SELL TRAVEL ON EBAY



Become a seller on eBay can be intimidating. Become a travel seller can be impossible unless you know the secrets. My tips on selling on eBay can apply to all categories of products, but some steps are unique to selling travel. 

Travel industry is highly regulated on eBay, as it should be. High standards keep disreputable sellers and scam artists, and add to your own company's credibility when you are approved by eBay .. 

1. Before you even think about selling travel on eBay, it is important to get a username and email address just for eBay. Registration is free and takes only a few minutes. Register as seller, and you can use the same username to buy as well. Choose a name that reflects what you sell ie. "Bermudabound" rather than "sexy blue eyes." Other eBay members will come to recognize you by your user ID, so it's a good idea to select one you want for the long term. 

2. Your eBay name has sunglasses (ie, read "shady character") for the first 30 days, so do not try to sell anything while you are wearing shades. Use this time to buy on eBay and learn good practices from other vendors. 

3. Create a PayPal account. EBay buyers feel more comfortable buying from a seller who accepts PayPal. According to PayPal, "Program, offering PayPal is 6% more likely to sell and experience a 5% average increase in the final price." Go to www. Paypal.com. Get a private account. Registration is free. 

4. In the first 30 days, buy small items on eBay, pay for them quickly. I have always found eBay sellers to offer good values, provided that you check their feedback listing first. 

5. Pay your seller promptly, because you will always get positive feedback from your seller. Your feedback profile is the most important aspect of your reputation on eBay. Feedback is very important on eBay, as your future buyers can evaluate you at a glance. Even one strike against you counts heavily. Your feedback score also helps later with qualifying to run banner ads on eBay, and to have eBay pay some of your advertising costs. 

6. Create your "About Me" page on eBay. Use this page to tell other eBay users about yourself and your interests, your expertise and your products. 

7. While you wait the 30 days, also become a) ID verified and b) Square Trade approved. a) Get ID Verified by eBay as an extra sign of security for buyers. When a Member is ID Verified, a third party company that works with eBay confirms the member's identity by cross checking their contact information across consumer and business databases. You will see the ID Verify icon in verified members' profiles. 

B) The SquareTrade Seal is a way for sellers to show bidders that they are obliged to sell high standards and have had their identity verified by a third party. You must use a credit card and your IATA, ARC, or seller of travel number. Both are required to sell travel, and you must place these numbers as the first lines of your ads on eBay. All members listing airline tickets, cruises, vacation packages, or lodging must be participants in the Seller Verify by SquareTrade program. This program combines verification of sellers with ongoing monitoring. For instructions on this, go to eBay.com. 

8. When you are ready to list your goods at auction, sell small stuff first, building customers and credibility. Sell all items with no reserve, the lowest price you can afford to accept and fill all orders promptly. 

9. Choose carefully what you want to sell. You can not sell some travel certificates, and all listing must list the exceptions, blackout dates, and extra taxes and shipping costs. Travel agencies and other businesses selling travel services are regulated by eBay. According to eBay rules for selling travel, "Businesses and individuals that sell and / or arrange air or sea travel or accommodations (but do not directly provide the travel service themselves) may list air and ship related travel items (ie flights and cruise trips), along with accommodations, on eBay, if approved as sellers of travel lawfully able to do business in all 50 states, and they themselves will be booking a trip to the winning bidder. Their listings should clearly set out their California sells travel license number as well as any other license information required in other states. It is against eBay policy for travel clearinghouse affiliates that are not actual agents booking the travel themselves, to list travel auctions on the site. Vendors are required to to include the following disclaimer in all listings for travel exactly as shown below, and a text size and color, which can be easily seen and read by all bidders: 

"By listing this auction I verify that I actually travel agent or travel provider and not a third party affiliate. Travel / accommodations in this auction will be booked directly through me and not an outside agency. I also verify that other than the government taxes and similar government charges before listing description itself, there will be absolutely no additional fees, charges or after auction purchases for the booking of trips within that list. " 

For travel services other than air or sea travel, businesses and individuals may offer gift certificates or coupons issued by a specific provider of travel, such as a gift voucher for a hotel. They can not offer travel club memberships or "choice travel" certificates.

10. Build a store. EBay stores are free for the first 30 days. Afterwards, they are $ 9.95 per month. According to eBay, Store sellers see on average a 25% increase in sales in 3 months after opening their store. "Here is where you can mention all the other elements that are expensive but good value at a low listing fee - at about 02 cents rather than $ 4.80 of a point more than $ 500. Auction and Fixed Price records appear in your eBay Store as well as in eBay Search and Listings. The shop gives your buyers to read your other issues beyond your auction items.

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