Web marketing and customer relations

Electronic commerce is in a phase of development: the interests, opinions, different strengths, prejudices exist. Settle doubt, they occur when firms in the new economy, disrupting the beautiful Eldorado. Is this normal? yes I mean it. 

You have to put all this in a competitive market and technological progress and cultural development. Moreover, the label e-commerce is a pass right to ignore all the rules of commerce: marketing, commercial, financial, management and other ... ? Of course not! 

This article deals in web marketing and in particular customer relationship. The customer is king is also a very important player in the development of information society and communication. This customer is king difficult to achieve, and it becomes very challenging because it can compare the total supply, and above all go very fast with one click. 

The customer relationship management will be crucial for success in electronic commerce: the front office to back office throughout the organization must be customer oriented. After knowing the phase and identify the two phases are distinguished and display the most relevant. 

Differentiating customer is unique, it has the cross-border special tastes and needs in order to meet the demanding quality of service and environment. 

Served: In this sense, the accompaniment, the information services of cuts, promotions, gifts and much more ... 

A little common sense: If you allocate resources in a draft e-commerce, your consultant recommends the best business web marketing and e-commerce that your products have a very good value for money and that your logistics is the point your organization is unique, bravo success will come! The only big problem is that the customer at home is rather a "number". In this case we must be vigilant as a beginner, who knows all your settings and has made the right choice of the customer relationship as a goal would take its customers as unique and privileged actors. 

This seems so obvious that even simple, but certainly a success in electronic commerce will be its salvation to the right customer relationship management for the first visit until delivery and after sales. 

After orientation back office, front office approach must be taken into account by first clicking in the direction of on-site visits, the range of products and services, while orders. It should also be interactive with the customer support, or the visitor should be interested in technical reports or mini realistic and verifiable evidence. Certain factors affect the processing of visitors into customers, the security of payments between, but we must not forget the trust on the site, fire, products and services. As with all purchases fear of error exists, it must reassure the client. 

Customer Relationship not taking orders on the Internet, the focus should be on all communication channels: phone, mail, call centers, contact offline at a retail outlet or in the company in area B to B. The term "the company turned to the client or customer oriented" is a simple statement of common sense. 

Conclusion: 

The Web marketing and in particular customer relationship will develop this form of marketing and communications, provided that the phase of databases and information retrieval with customer needs and expectations of them. The last aspect is a reflection of why e-commerce is the virtual? 

My answer is no, it is sufficient to know the general organization and logistics, in particular, to understand that electronic commerce is not virtual. Indeed, this new type of transaction involves sensory and cognitive and less in the physical sense. The Web marketing must integrate all these elements more difficult to understand, capture, analyze, unable to verify, but to make a difference and support of his case.