Advertising in RSS feeds

As publishers have moved towards monetizing RSS feeds, they are lively debates about whether advertisements in feeds are viable or whether they will drive subscribers away. At the top of the day, it has emerged that more talk about philosophical approaches to ads in RSS feeds few take the time to look at the possibilities achievable for inserting advertisements in feeds. 

Ultimately the advertisements served are to assess the outcome of the RSS as an advertising medium. The ads principle should be related to the contained content in the feed. If the RSS feed contains quality content, the ads are relevant, and the quantity of ads is in balance with the volume of content served, advertising in RSS feeds to succeed. 

Take a closer follow some of the ad serving options currently available for RSS feeds. 

Review of current Choices

Google AdSense for Feeds

Google AdSense for Feeds offers contextually targeted ads, with a broad range of advertisers. Google chooses to disclose the percentage of revenues shared with the publisher, so it is difficult if not impossible to predict monthly revenue. This Google AdSense for feeds is tied to blogs and does not seem to be too flexible. 

Pheedo

Pheedo displays categorized advertisements than contextual advertising. The advantage of this is that Pheedo advertisements can be used in conjunction with Google AdSense and AdSense for feeds without violating Google's contract. Pheedo works with the publisher to show ads from similar or connected categories associated with content feeds. 

Pheedo system permissions for advanced ad filtering, giving publishers the management of keyword ad filtering, specific ad filtering or url filtering. Pheedo's system conjointly allows publishers to sell ads for existing advertisers that they already have a relationship. The revenue split is 50% and feeds can be a sponsored ad or a fixed pay-per-click advertising, which the publisher is paid only if the advertisement is clicked. 

http://www.pheedo.com 

Kanoodle for Feeds

Kanoodles systems for providing advertisements for feeds, like Google, but they do not have the breadth of advertisers that Google boasts. Advertising is served mainly based on issues, not for keywords. Kanoodle shares fifty% of revenues from advertising with the publisher serving the ad. 

http://www.kanoodle.com 

Evaluation Options

In assessing feed ad serving solutions consider the following: 

1. Ad Relevance

Thus, to get revenue from RSS advertisements or for an advertising campaign to succeed using RSS as a channel. It is vital (that) advertisements served in the feed containing connected content, the more connected to the content, the higher the probability (to) advertising will be of interest to the reader and clicked. Even closer to the content relates feeds theme the higher the probability the reader can have a real interest in the goods or services being advertised. 

2. Ad Ratio

Publishers need to retain control of the frequency of advertisements. Readers will be irritated with feeds that are heavily laden with advertisements and genuine content. 

The advertiser is happy as they are to reach a targeted audience the publisher is happy because their ad is clicked and generating revenue. 

3. Clearly described as ads

The debate on editorial control and advertisements angry. It is usually thought of proper Internet etiquette for publishers to brand advertising, of course, to distinguish them from editorial content on the Internet. When you select an RSS advertising partner consider the context in which the ads appear. Is it mixed with the feed or site, while still being clearly marked sponsored material? Or will the mix be good that it seems like a product or service endorsement from the publisher? Credibility and name in the online proceedings, and the separation of advertising and ensure they are properly labeled as such will go a long way to enhance credibility with readers. 

Clearly as RSS increases in popularity publishers want for ways to monetize their content. RSS in advertising could be a logical step, and hung a balance between quality, consistent content and occasional related advertisements will be successful with advertising in RSS feeds. If the balance is not found, the publishers will be forced to maneuver to a subscription RSS feed model.