Fashion house Burberry will be the first major design house to screen a catwalk show in 3D across the world.
Footage will be shown at custom-designed spaces in some of the world's most fashion forward cities, including New York, LA, Dubai, Paris and Tokyo.
Guests at each location will have a virtual front-row seat, with 3D glasses allowing people to see the texture of fabrics.
The company's chief creative officer said the 3D show, which is being produced in collaboration with Sky, was evidence that the label has embraced the technology of the 21st century.
"This unprecedented event will allow people to experience the energy and atmosphere of this event from around the world," Christopher Bailey said.
"3D will bring out global audience into the London show space, allowing them to see the colour, fabrics and be a part of the moment when it all comes together."
Burberry's autumn/winter 2010 event will take place later today as part of London Fashion Week.
Source : http://news.sky.com/skynews/Home/Showbiz-News/Burberry-To-Stream-Fashion-Show-In-3D-At-London-Fashion-Week-In-First-Broadcast-Of-Its-Kind/Article/201002415557447
Footage will be shown at custom-designed spaces in some of the world's most fashion forward cities, including New York, LA, Dubai, Paris and Tokyo.
Guests at each location will have a virtual front-row seat, with 3D glasses allowing people to see the texture of fabrics.
The company's chief creative officer said the 3D show, which is being produced in collaboration with Sky, was evidence that the label has embraced the technology of the 21st century.
"This unprecedented event will allow people to experience the energy and atmosphere of this event from around the world," Christopher Bailey said.
"3D will bring out global audience into the London show space, allowing them to see the colour, fabrics and be a part of the moment when it all comes together."
Burberry's autumn/winter 2010 event will take place later today as part of London Fashion Week.
Source : http://news.sky.com/skynews/Home/Showbiz-News/Burberry-To-Stream-Fashion-Show-In-3D-At-London-Fashion-Week-In-First-Broadcast-Of-Its-Kind/Article/201002415557447
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