Glasgow-based designer fashion chain Cruise, which was forced to close three of its stores last year, has embarked on a major relaunch.
The group has also appointed a new chief executive.
James Pow, who has worked at Mulberry, Aquascutum, and Pringle, said he aimed to re-establish the retailer at the cutting edge of designer fashion.
Cruise, which has 10 UK stores, was bought from administration by management last May.
Mr Pow has invested a six-figure sum in the business and is overseeing the refurbishment of its seven flagship stores in Glasgow, Edinburgh, Belfast and Newcastle.
Cutting edge
He has also enlisted London-based fashion photographer Julia Kennedy - who has worked with pop stars Mary J Blige and The Black Eyed Peas - to re-launch the retailer's Spring/Summer 2010 collection.
"This is a very exciting time for both the business and the brand.
"The business had become stagnant and was no longer breaking new ground.
Source : http://news.bbc.co.uk/2/hi/uk_news/scotland/glasgow_and_west/8538747.stm
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