Emma Watson has unveiled her new fashion collection with Fairtrade brand People Tree.
The Harry Potter actress - who's currently filming the final two movies in the blockbuster franchise, Harry Potter And The Deathly Hallows - took on a creative advisor role, working closely with People Tree's design team and CEO Safia Minney to design a capsule lifestyle collection for teenagers, titled Love From Emma.
"I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with - it has been the most incredible gap year project," she said.
Emma - who plays brainy Hermione Granger in the Harry Potter films - added: "I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren't many options out there."
Love From Emma, featuring the use of organic and Fairtrade certified cotton, is available now.
Source: http://www.google.com/hostednews/ukpress/article/ALeqM5h2S-zGh3xsN96KrIcMz35T--_-zw
The Harry Potter actress - who's currently filming the final two movies in the blockbuster franchise, Harry Potter And The Deathly Hallows - took on a creative advisor role, working closely with People Tree's design team and CEO Safia Minney to design a capsule lifestyle collection for teenagers, titled Love From Emma.
"I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with - it has been the most incredible gap year project," she said.
Emma - who plays brainy Hermione Granger in the Harry Potter films - added: "I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren't many options out there."
Love From Emma, featuring the use of organic and Fairtrade certified cotton, is available now.
Source: http://www.google.com/hostednews/ukpress/article/ALeqM5h2S-zGh3xsN96KrIcMz35T--_-zw
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