Higher Search Ranking = higher revenues

Here is an example of the financial results that a company obtained by optimizing a single keyword, moving from the bottom of the second page of Google for a number 4 position at the top of the first page. 

A client's website had a ranking of 18 years for their primary target keywords on the second page of Google natural search engine results. Given the number of companies that compete on a high ranking on this keyword, a position on the other hand, seemed like a good accomplishment, but the volume of sales leads was disappointing. 

SEO Works

A marketing strategy focused optimization efforts to improve the natural search ranking for this one target keywords. After some time and effort, only the location of your query moved to number 9 position, and then the number 4 position on the first page search engine results. The improved search engine placement for the single keyword resulted in an increase in sales leads to much more than expected, later converted to an increase in sales revenue in excess of $ 1,000,000. 

Tracking Moves

The list below shows the search engine positioning in relation to the number of leads that were generated from the company's primary target keywords: 

    * Nov 08 - position 18 = 6 leads 

    * Dec 08 - Position 9 = 31 leads 

    * Jan 09 - Position 9 = 126 leads 

    * Feb 09 - position 4 = 102 leads 

    * Mar 09 - position 4 = 207 leads 

    * Apr 09 - position 4 = 221 leads 

Summary of results

The increase in the number of monthly sales leads can be seen as the target keyword ranking moved up during the six month period. The full benefits of the keywords, moving from 18 to 9 situation is reflected in the January total, because the change occurred later in the month of December. The same applies to the transition from position 9 to position 4, because the change occurred later in February. 

For marketing managers and business owners who wonder about the difference between having a high keyword listing on the first page of the search results compared to the second page of results, this case study provides some insight based on our experience. 

It also shows an example of the potential benefit of getting keyword search results listed above the fold of a web page as opposed to during the times when the viewer to scroll down to see more search listings. 

Based on these results, there is clear evidence that a higher organic search engine placement can dramatically affect sales lead generation and company revenue, in this case over 000,000.