Monday, February 15, 2010

Toy makers look to tech, green materials

From Mattel's "Puppy Tweets" linking pets to a Twitter feed to biodegradable nursery toys, toy makers are focusing on fun technology and green materials to win sales in 2010.

The top U.S. toy fair kicks off in New York on Sunday, with an eye to selling retailers on the best playthings for the year. With the country slowly emerging from recession, toy makers will still focus on value, experts say.

"There isn't a sweet spot per se. The emphasis is on value more than price," said NPD analyst Anita Frazier.

Source : http://www.msnbc.msn.com/id/35374323/ns/business-retail/

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