Monday, March 08, 2010

Quiz: Each page on your company website is a (fill in blank)

We are  not sure if all internet marketer like me. "we wish we had known then what we know now," we often regret. The "so" is, of course, when we first ventured into the Internet business arena. we could easily fill a large book with great things that we did not know how, but wetried whatever. It is a bit embarrassing. 

Every once in a while, we try to share one of these bits of wisdom, who later comes my way. we identify one or two simple realities of the online business world, which we had been ignorant, and that cost me a lot of money, a lot of wasted energy or, most often, both. 

My tip for today is this: Each page of a website is a landing page. 

We laughingly thought that any opportunities that came to my site would first visit my website. They wanted to digest all the valuable content, and then they use this information to thoroughly investigate the rest of the facility in an order that we came to find logical. 

If we had discovered someone who could tell me how my potential customers would actually find my site and move around it, my website would not have seen the way they did the first attempt. They may not have been so beautiful, but they could have produced a respectable income. we needed to either contract with an outside expert, take much longer to learn before you act, or used an online marketer to build a professional business website for me to have met my expectations much earlier. 

Here are some things that would have saved me a lot of time and money in the long run: 

* Most people find their destinations using search engines 

* Search engines see the web as a collection of pages, not a collection of websites 

* Recognize that each page of a site must be created with the goal of achieving the ultimate goal of the site (achieve the desired action on the part of visitors) 

* During the tracking software that would allow me to diagnose how real people move through my site's pages 

* More quickly discover that cumulatively, the inner pages of my website gets more visits than the first time my homepage 

* To distinguish between a beautiful site and a productive site 

* We should all "Bite the Bullet" and spend some money wisely in the early stages of our business development because it will lead to more revenue faster than if we behave as the iconic Mr. Scrooge 

We really enjoy building websites, so it's not something that we would have liked to have outsourced. Meanwhile, there were plenty of other tasks that we could have done professionally to give me more time to my learning.

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