Sony Ericsson unveils two new phones for the Indian market

Sony Ericsson unveiled two new phones in the Indian market to be launched later in the year under its Sony Ericsson Walkman series.

The two new handsets named as Sony Ericsson Zylo and Sony Ericsson Spiro integrate not only integrate music features but also social networking tools.

The phones also have a TrackID feature which allow users to access the name and artist of a track they hear playing wherever they are. Sony Ericsson claims in 2009 there have been 129 million lookups for TrackID.

“The Sony Ericsson range of Walkman™ phones has seen tremendous success since it was first launched in 2005 having sold more than 130 million handsets to date – and we are still seeing a great appetite from consumers. Today’s announcement aims to satisfy this demand by making the Walkman™ phone range available to a wider audience,”  said Peter Ang, Vice President, Marketing, Asia Pacific region, Sony Ericsson.

“By combining the best of the Walkman™ functionality with a myriad of social networking capabilities, Sony Ericsson Zylo™ and Sony Ericsson Spiro™ offer consumers the chance to access and get a taste of what our Communication Entertainment portfolio has to offer,” concluded Ang.

Source : http://www.telecomtiger.com/Handset_fullstory.aspx?passfrom=handsets&storyid=8878&section=S182