Bob Muglia, Windows server and tools chief, presided over Microsoft's other - less glamorous - Monday product launch, by pushing Windows on PCs, servers, and mobile and the nascent Azure cloud as ready-made markets for developers building and deploying new applications.
He highlighted investments in Visual Studio 2010 and .NET Framework 4.0 to help individuals and teams save time coding and debugging their Windows software.
But Muglia's presentation underscored the challenge that Microsoft faces in persuading developers to use its tools not to deploy to Linux, Apple's iPhone, or Amazon's cloud as an alternatives to Windows.
Source : http://www.theregister.co.uk/2010/04/13/visual_studio_2010_windows_appeal/
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