Search engines look very favorably on sites that have an incoming link from a prominent site where the site does not link back to the other side (This is not surprisingly called a unidirectional link).
It is also known mostly as a backlink.
Search engines generally give less weight to a site involved in bidirectional links (where two sites link to each other) as this has been abused so much in the past by webmasters seeking to achieve a high search engine rankings.
There is still an advantage to be had with bidirectional links, especially if you link to a prominent site, so if your only option to link to a prominent site by linking back to them from your website, by all means do so.
Remember, if you can get them to link back to you only (one way link), it would be more beneficial to your ranking in the search engines.
Remember that the site you're linking to (or get one way links from) should have content related content on your website.
One way links is by far the best way to increase your rankings in search engines, will ultimately bring you more traffic as more people find your website in search engine results.
The more "important" (from the viewpoint of the search engines) the site is linking to you is, the better it is, and that is what separates the boys from the men in relation to search engine rankings.
When considering to find out more about link popularity service, it pays to do a little research first as a smart way to move forward quickly!. See sharks out there!
A good way to get the ball up, is to submit articles to article directories (see Article Directory article for specific details).
The key here is to ensure the article directory you submit even have a good page rank with Google.
It is essential you ensure that your one-way links have related content to your website.
Although it comes from a senior side, if your incoming link is from a website selling cars and your selling flowers on your website, it is unlikely to help much.
However, if your site was about tires then the link would be much more inclined to give an advantage to you in search engine rankings.
The more one-way links you can get from the relevant, reliable (the eyes search engines) and quality content sites, the better. Remember that a single quality one way links will probably give more of a benefit to your site, than be 20 to 30 low quality links (un-trust sub-quality, not quite relevant content to your website, or combination of these problems ).
The second thing you'll definitely want to do is mix up your anchor text from these unidirectional links (Anchor text is the text that appears on the screen for a link to your website).
Where possible you need to try to control what is contained in the text on these sites (of course this would not be possible sometimes, because it is not a part of your site, but I have found many web masters are happy to help).
You really do not want to have the same anchor text for many incoming links from many places, as this can put a red flag to search engines, there may well evaluate your website less important because they think you can manipulate the results (I 'm not to say that the text for each one way connection must be unique, just that you should ensure you have a number of combinations of them in use).
You want your best keyword phrases in use with your incoming links, but uses a lot of variation and only some fixed links (just your domain name in anchor text) will help keep things natural.
The second thing you want is to be sure that there is not always link to your root directory on your site, but rather directly to articles, etc. This gives your incoming link to be targeted to a specific page.
For example, we submit articles to various article directories, which are a subset of a more comprehensive article.
In this case we have chosen to link from the article library directly to the more extensive article on my website.
We have also ensured that the article is not only a doublet, because search engines do not like duplicate content and will mark down your websites importance if duplicate content is found.
Of course one way links to your site will not only increase your website's search engine rankings, but will also bring traffic to your website.
Start slowly and build links over time, you'll find your likely to get much better results doing it this way and that it is also more likely that your high search engine rankings is likely to "hold" in the future.
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