Friday, May 14, 2010

Promotion Contact

The small time promoter must work hard and tight to get an audience of a few hundred people to fill a place. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club s. It is not easy to build a loyal following from scratch. It may take a great effort to attract enough people to fill even the smallest venues, and that efforts should not be wasted, and the event itself, which is used to establish a relationship with the audience that will continue after the end of the evening. 

With a little care and little attachment online surveys can be used to provide the promoter with valuable feedback and the opportunity to engage in further contact with the audience. Use online survey software initiator can now quickly and easily create an online survey. 

With an online survey initiator can find out exactly: - 

    * As part; 
    * What persuaded them; 
    * What they thought of Arrangement 
    * Would they expect to participate again; 
    * Would they recommend future events to their friends. 

One way to ensure a good response is to have a series of economic-sized maps clearly marked with words such as "Feedback", "Your opinion counts," "Tell us what you thought." On each card a URL will point directly to the investigation or to a website where a link to the survey can be placed. The cards can be issued at the entrance with the ticket or distributed among the audience, and if they are made about the size of business cards they will be small enough to stick in a pocket, bag or purse. Small incentives such as a chance to win a free guest pass for a future event, a signed CD or T-shirt would help improve response rates. 

Using the results from online surveys promoter is able to:

    * Get a profile of audience 
    * Measures the overall success of the event; 
    * Measuring the effectiveness of various promotions; 
    * Receive feedback on the venue and facilities; 
    * Receive feedback on action; 
    * Promoting a one to one basis; 
    * Build a targeted database for future events; 
    * Build a loyal audience; 
    * Links to merchandise and other offerings. 

Given the effort it takes to promote an event, and the little extra effort required to use online research to promote further contacts and all the immediate and long term benefits that will bring - it really could not be easier. 

The following example shows the feedback can be used for a bride band. Not only the process of bringing together good feedback also continue to promote the band, their CDs, downloads and allows you to promote further contact.

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