Mobile advertising market to see 55% y-o-y growth

Analysts say 22% companies are expected to increase their mobile advertising spend in FY 2009

as compared to 15% companies that did so in FY2008. Telecom and FMCG sectors are

investing around Rs 20 crore to Rs 35 crore on this medium to communicate their product

messages in rural areas.

Deval Parikh, chief officer, handsets, value added services and procurement, Virgin Mobile

(India) said, "The year-on-year growth of mobile digital advertising market is expected to be 55%.

Digital advertising is still in a nascent stage in India and brands are in the experimental stage with a

focus to reach remote areas." Digital advertising space grew by about 74% in 2008-09 to reach

Rs 680 crore and is expected to be Rs 5,390 crore by 2011. Of Rs 680 crore, wireless

application protocol based advertising was about 30% of the mobile ad market, while opt-in SMS

contributed 10% of the market share.

source : http://in.biz.yahoo.com/090625/50/batsl3.html