There was a chill in the air both on and off the runway during the four days of Italian menswear for the fall/winter 2010-2011 which ended here Tuesday.
Much of the clothing was dedicated to the outdoors, from the bulky knits to heavy duty footwear, culminating in the D&G show dedicated to "life on the slopes," which wrapped up the short fashion week.
But if the styles jibed well with the damp fog that enveloped the city during fashion week, above all designers hoped the easily wearable outfits would help defrost the economic freeze which has hit the menswear industry. Sales were down 10 percent in 2009 over the previous year, the greatest loss yet for the male 'Made in Italy' label.
"This is the time for real clothes that you can wear," said Miuccia Prada backstage after her much-applauded 'preppie' winter collection.
Overall, even when the styles were not outdoorsy, they still stuck to casual, of the chic rather than sloppy kind. Timeless items of the male wardrobe like sweaters, slacks, jackets and overcoats won over the riskier avant-garde styles popular over the past decade. Daring came in detailing, workmanship, and high-tech fabrics.
The suit and tie as well as elegant evening wear were almost totally absent from this round of preview shows, a further confirmation that designers are looking to ring up sales not reap fashion rewards.
Source :http://abcnews.go.com/Entertainment/wireStory?id=9604386
Much of the clothing was dedicated to the outdoors, from the bulky knits to heavy duty footwear, culminating in the D&G show dedicated to "life on the slopes," which wrapped up the short fashion week.
But if the styles jibed well with the damp fog that enveloped the city during fashion week, above all designers hoped the easily wearable outfits would help defrost the economic freeze which has hit the menswear industry. Sales were down 10 percent in 2009 over the previous year, the greatest loss yet for the male 'Made in Italy' label.
"This is the time for real clothes that you can wear," said Miuccia Prada backstage after her much-applauded 'preppie' winter collection.
Overall, even when the styles were not outdoorsy, they still stuck to casual, of the chic rather than sloppy kind. Timeless items of the male wardrobe like sweaters, slacks, jackets and overcoats won over the riskier avant-garde styles popular over the past decade. Daring came in detailing, workmanship, and high-tech fabrics.
The suit and tie as well as elegant evening wear were almost totally absent from this round of preview shows, a further confirmation that designers are looking to ring up sales not reap fashion rewards.
Source :http://abcnews.go.com/Entertainment/wireStory?id=9604386
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