Whatever else the ongoing 10th edition of Auto Expo achieves, it will certainly be remembered for the new and pithy homilies it has thrown up about the motoring world.
Sample these: 'Live to ride', 'Save money, Save the earth', 'The power of dreams', 'Size doesn't matter'.
The first is from iconic US bike maker Harley Davidson that has just driven into the Indian market. The second is from Hero Electric to promote its battery driven scooter, and the third from Japanese carmaker Honda in its avatar as a motorcycle manufacturer.
The fourth is a contribution of our very own Tata Motors to promote its newly-launched eight-seater venture hatchback that's only slightly bigger than a small car but seats many more.
Politically incorrect, but what the hell!
Many might consider this politically incorrect, but then, a spade is a spade!
Way back in 1986 when the inaugural Auto Expo was held, visitors thronged the Pragati Maidan exhibition grounds not so much to admire the products on display but more to ogle at the young hostesses employed at virtually every pavillion.
Twenty-five years down the line, the hostesses are still there but virtually gone are the offensive looks and comments that come their way. Put this down not to the maturity of visitors but to the sheer variety of cars, buses, bikes and myriad other vehicles that are on display.
No freebies, for once
Perhaps for the first time, a major international exhibition in India is almost totally devoid of freebies for visitors.
Exhibitors are more than willing to give out brightly coloured bags containing loads and loads of literature and CDs - but nothing else. It's quite a far cry from the days when visitors could hope to pick up at least a ballpoint pen, if not diaries, calendars, lapel pins and even pen drives.
'It's very simple,' a Japanese exhibitor explained. 'What we're doing here is essentially showcasing our products and striking long term deals. We don't need to give gifts for that.'
Source : http://sify.com/finance/new-homilies-for-motoring-world-auto-expo-2010-diary-news-default-kbgruchbgda.html
Sample these: 'Live to ride', 'Save money, Save the earth', 'The power of dreams', 'Size doesn't matter'.
The first is from iconic US bike maker Harley Davidson that has just driven into the Indian market. The second is from Hero Electric to promote its battery driven scooter, and the third from Japanese carmaker Honda in its avatar as a motorcycle manufacturer.
The fourth is a contribution of our very own Tata Motors to promote its newly-launched eight-seater venture hatchback that's only slightly bigger than a small car but seats many more.
Politically incorrect, but what the hell!
Many might consider this politically incorrect, but then, a spade is a spade!
Way back in 1986 when the inaugural Auto Expo was held, visitors thronged the Pragati Maidan exhibition grounds not so much to admire the products on display but more to ogle at the young hostesses employed at virtually every pavillion.
Twenty-five years down the line, the hostesses are still there but virtually gone are the offensive looks and comments that come their way. Put this down not to the maturity of visitors but to the sheer variety of cars, buses, bikes and myriad other vehicles that are on display.
No freebies, for once
Perhaps for the first time, a major international exhibition in India is almost totally devoid of freebies for visitors.
Exhibitors are more than willing to give out brightly coloured bags containing loads and loads of literature and CDs - but nothing else. It's quite a far cry from the days when visitors could hope to pick up at least a ballpoint pen, if not diaries, calendars, lapel pins and even pen drives.
'It's very simple,' a Japanese exhibitor explained. 'What we're doing here is essentially showcasing our products and striking long term deals. We don't need to give gifts for that.'
Source : http://sify.com/finance/new-homilies-for-motoring-world-auto-expo-2010-diary-news-default-kbgruchbgda.html
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