The first step in selling your product, is to invite your content delivered to end-users. Only then will you communicate with them, sell your products and build lasting relationships with them. While some Internet data delivery channels fail in their purpose, as in the case of e-mails. This in turn would throw most of our publishing efforts to delete the field. We have a tendency to end up wasting money, effort and most of all our precious time. Direct marketing, direct sales, build relationships, public relations through direct communication with the media, communication with your partners and employees, directly advertise your product, customer notifications and updates of these are created not possible if your content can not be delivered to top users. Users can finish your customers, potential customers, media, partners and employees.
RSS ensures 100% delivery of content to the people who have subscribed to delight your information.
Below are some general examples of the content you want to deliver to your many subscribers:
• Newspapers To use RSS feeds to deliver their latest news articles to subscribers. This allows them to always keep abreast of news flash around the globe. The book publishers use RSS feeds to advertise their best sellers. This makes it easier for users to keep track of releases they are most interested in.
• RSS feeds may facilitate affiliate managers to communicate with their partners.
• Banks will produce RSS feeds to send their clients for their new schemes for savings or changes in the interest calculated rates, etc.
• Software is the hottest of the current technology, market, software companies to keep their subscribers informed of the latest downloads and relevant software packages available. They will also give them easy access to software updates, delivered to them, especially when they are out there without any trouble to get to go to your site or take into account large emails with attachments. Avoiding spam filters and other barricades.
• few hundred content publishers are using RSS to deliver audio content, such as interviews, even radio broadcasts.
• Some sites allow individuals to send photos, videos and text from their mobile phones via RSS feeds.
• Educational institutions use RSS to deliver content for educational purposes.
• As a supplement to their e-mail delivery, some use RSS feeds to deliver their newsletters, as I do with mine.
• RSS feeds will help you to publish live digital catalogs of your merchandise and provide your customers with your latest product releases. Product could be categorized so that it is easier to view and place order in accordance with the product they are interested in.
RSS auto responders with scheduled messages can be created to stay in constant
promotion bit with your prospects and slowly get them to the point
• purchase.
• You will be able to provide limited access content to your customers, employees, team members and even investors, without fear of alternative undesirable eyes. RSS feeds can be used for internal communications, team management and other needs.
As you could see through RSS, virtually any type of content to almost any target will be delivered. The only thing to remember is that the content has been countermined in many individual things or stories. Opportunities for integrating RSS in to your communicational methods are endless. There are no limits to what, who and how you will communicate via RSS.
James McIntosh was a business development consultant for the past 23 years serving his clients start and grow a wide variety of companies. He is editor of the free newsletter Concept. The newsletter provides free and low cost methods and tools for today's entrepreneur.
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