Encouraging Contact

For an initiator starts out, they have to work hard and on a budget to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club nights. It is not easy to build a faithful from scratch. Given the effort that may be required to fill even the smallest sites, it is surprising that very few promoters exploit their efforts and use the facts to maximize the possibility of promoting further public contact. 

With a little thought and small outlays online surveys can be used to provide the promoter with valuable feedback and the opportunity to participate in further contact with the audience. Using Online Survey Software a promoter can now quickly and easily create an online survey. 

With an online survey a promoter can find out exactly: --

    * Participated; 

    * What persuaded them; 

    * What they thought of the event; 

    * Would they expect to participate again; 

    * Would they recommend future events for their friends. 

One way to ensure a good response is to have a large supply of business cards, which are clearly marked with a slogan such as "Feedback", "Everyone's a critic," "What do you think". Each card will have a URL that points either directly to the investigation or to a website where a link to the survey can be placed. The cards can be issued at the door with tickets or handed out in the audience and the size of business cards they are small enough to be stuck in a pocket, purse or wallet. A little encouragement can improve the response rate, perhaps the chance to win a free guest pass for a future event, a signed CD or T-shirt. 

Using the results from online surveys promoter is able to:

    * Get a profile of the audience 

    * Gauge the overall success of the event; 

    * Measuring the effectiveness of various promotions; 

    * Receive feedback on the site and facilities; 

    * Receive feedback on the action; 

    * Promoting the sale of a one basis; 

    * Build a targeted database for future events; 

    * Build a loyal audience; 

    * Link to merchandise and other offerings. 

Given the effort it takes to promote an event, and the little extra effort required to use online surveys to encourage further contact and all the immediate and long-term benefits that will bring - it really could not be easier. 

The following example shows the feedback that can be used to break the tape. Not only gather valuable feedback, but continues to promote the band, their repertoire and introduces the opportunity to encourage further contact.