Leverage for your Internet Business by Outsourcing

The aim of gearing is to provide maximum benefit with minimum effort. Specifically, for those of us who mean the most return on investment with minimal personal commitment, and we can achieve this through outsourcing. 

Previous articles described ways to influence by 1) re-use, and 2) re-purposing content. In this article we will focus on the development impact of outsourcing repetitive, or non-value-add work, and all work is simply not a match with our unique skills, experience and / or personality. 

Marcus Buckingham and Curt Coffman have reported some interesting findings from 25 years of Gallup Organization research - initially in their book, First, break all the rules: What the World's Greatest Managers do differently, and then prepare for these results in several subsequent books. Two of their findings, which are important for affiliate marketing and home based business owners in general are these: 1) Play to your strong suit, not your negatives, and 2) Select for potential workers. 

A world of online business has a rather large learning curve and requires many different skills. Unfortunately, few people are gifted in all these areas - and even those who are, perhaps not using their available time and other skills to focus on their weaknesses. 

William of Occam, who developed the "Occam's Razor ",   "It is vain to do with more what can be done less." As Internet business owners, this is a great lesson for us in relation to our own time allocation. 

Tim Ferriss, who wrote "The 4-Hour Tournaments" is a great proponent of using virtual assistants to handle recurring, low prioritiy activities or those for which he has neither the time or desire to perform. 

Contrary to popular belief, outsourcing is not restricted to giant companies, but acknowledges that low international virtual assistants, even small, online businesses can afford to outsource a lot of activities to virtual assistants. 

A task that many internet marketers choose to outsource the article marketing. Many see the importance of article marketing, but either can not write well, or simply do not want to write, so they delegate them to write tasks to freelancers. 

You also may want to consider outsourcing to a call center (or virtual assistant) all telephone and email follow-up required to generate leads and sales closings. 

If you improve your areas of strength, you get the benefits of leverage and multiply your results, whereas focusing on improving weak areas will at best result in only an incremental improvement in the results. 

Would you prefer to multiply your results, or just see gradual improvements?

If you want to discover how you can leverage your energy, sign up for Online Success for beginners course.