Wednesday, February 03, 2010

Potter star weaves eco-fashion magic

EMMA Watson shot to stardom as a nine-year-old when she played Hermione Granger in the Harry Potter films; she was worth £10 million ($A18 million) before she turned 18.

More recently, though, she has become the face of British designer brand Burberry. But when not shooting Harry Potter and the Deathly Hallows in Hertfordshire, and studying at Brown University, in Providence, Rhode Island, she has been acting out a very different role.

Watson has become the first poster girl for eco-chic and has designed a new range for People Tree, the pioneering Fair Trade and sustainable British fashion brand founded by green campaigner Safia Minney in 1991.

Emma Watson wears a necklace made from sweet wrappers.

The collection, for men and women, has quirky touches such as a ''School of Fair Trade'' badge on a brushed fleece blazer, a ''daisy-chain necklace'' motif, which Watson painted and then had printed on a T-shirt, and a hand-drawn Union Jack for tops and bags. Prices range from £12 for a scarf to £115 for a cricket cardigan.

Watson has been a passionate advocate of all things organic since taking human geography as a high school subject and learning about Fair Trade while doing work experience with a friend of her mother's who lectured at the Oxford Business School.

Source : http://www.theage.com.au/world/potter-star-weaves-ecofashion-magic-20100202-nb0b.html

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