Search engine optimization and web designers

Since the Internet has become increasingly sophisticated, they have different professional fields in the internal market becomes more and more specialized. In each area, there has been massive leap in complexity, usability, design and technology. 

Just a few years back, there were relatively few different specialties to the people who work within the arena of the Internet. These days there is a great diversity of ways people can specialize online. These professionals include: 

Web designers, Information architects, Google Adwords campaign managers, different types of programming and software developers and, last but not least, SEO services. 

It is my experience that even most web designers these days do not know how to include SEO in the sites that they design and build. There is ample evidence of this, it is visible light each day just by taking a look at what is out there. Sites that are empty, or in some cases not Metatags no title tags, and even in some cases, no title tags at all either! The most frustrating part of this is that all these measures are very easy to include. 

So where is the buyer? That leaves them with a site that will no doubt look fantastic, but chances are that few will ever see it. Let alone become customers regardless of service or product instead offer. This seems particularly true in the case of websites that contain a lot of flash, it looks great, but it is heavy in the browser, and since it is purely images, search engines can not read it, although there are words as words themselves reproduced as images not text. 

Therefore, when you buy a website designer, be aware that although most will have the words "SEO" or "Search Engine Optimization" somewhere in their marketing or promotional materials. Many of them have no idea what it really means is it a good idea to check. The way to check it out, is to look at sites they have already completed - especially their own. Check to see if it has Meta tags as keywords and description meta tag, check to see if their title tags actually have something useful in them not just "Welcome to XYZ Company website." 

These things are simple for anyone to check out. Title tag content is immediately visible when you open a webpage in your browser, you will see it on top of the screen. To double check the other items you will need to see the source code, you can do it in Firefox by clicking the 'View' and then 'Page Source'. This will show you all the code on the site, meta tags should be near the top just after the title tags. 

Finally, take a look to see if the website entitled tags. Between these tags, see the main headline on the page, this should include the keywords you want people to find your website.