Friday, March 26, 2010

Food & Wine in India

To complement a good dinner you need a good wine to go with it. For discerning curry aficionados may soon be the usual final flourish for millions of takeaway orders from around the world. When a smart blow up meal, the waiter would ask you what you want to drink, which you will reply, "A bottle of your finest Nashik region Sauvignon Blanc or an original Maharastran Shiraz". Like any good meal, there are some essential that you need, for example, service, food, wine and overall service.


The Indian wine industry is desperately trying to emulate the success of sub-continents beer (Cobra) and food (Curry). But India's oldest winery only goes back to early1982 so the industry is really still in the incipient stages. India as a nation to try to increase their revenue stream as much as possible by extending their commercial potential. Export of wine and beer and food will be a big step for the Indian trade as a nation, as this will un-doubtedly help their relationship and profit outlook. 

White wine and red wine goes well with any meal and usually you would go for a wine that is brewed and manufactured in France or Italy for example, but Indian wine can change all this. Sales have grown by as much as 30% to 35% in India every year since 2002, and although only 2% of the population drink wine, which still accounts for a staggering 20 million people. Last year alone, the Indian wine market, accounting for 1.two million cases of wine sold, representing a doubling of the domestic consumption of only just five years. Compared with global players in the wine industry - United States last year produced 270 million cases - India is still a minnow viticultural but now the producers believe they have spotted a receptive export to the world and a massive avenue to make lots of money.

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