Natural drinks, including flavored water or sports drinks with added vitamins, seems to be the newest trend in healthy eating and a simple Google search will let you know how many companies jump on this money making band wagon.
Natural & Fresh Food & Drink traces of widespread use of healthy eating trend, its active adoption by two-thirds of all consumers and how this has in turn created the large, rapidly growing market for natural food and drink. As consumers' attitudes and beliefs develop the report examines how the recent market developments will create winners and losers over the next five years.
Consumer interest in health is around 80% of American and European consumers report that they are concerned about food and health issues and two thirds have taken active steps to eat more healthily in the past year alone. Eating fresh food is the key to this is believed to be important by a staggering 90% of the population.
Increasing interest of consumers in purchasing fresh food is not matched by new product launches in fact, seven percent of new products were marketed in 2000 as fresh as it had fallen to four percent in the year 2006. But since 'fresh' can cover a range of possible benefits to consumers, there are many ways to develop relevant products in the future.
From almost nothing in 1980, accounted for the organic 4% of new product launches in 1990 and 7% by 2006. This remarkable growth in disposable products are naturally reflected in the sales statistics: organic in the U.S. and Europe grew from U.S. $ 18 billion (EUR15bn) market in 2000 to U.S. $ 32bn (EUR25bn) in 2005.
But the newest member of the healthy fresh food often is the one that seems to be a tendency to only. This includes mixes to add to your own bottled water, bottled water, fortified favor or carbonated, and drinks with added vitamins. A large assortment of calorie free flavors to taste Danish water for good taste.
There is now even cola kings take a plunge into the natural product market. Pepsi Raw is the new carbonated soft drink from Pepsi. Pepsi Raw, a new carbonated drinks that do not have artificial ingredients will be introduced by Pepsi Cola.If you feel the joy of drinking carbonated beverages, cola, try the new drink from Pepsi UK and will be available initially in the UK only .
Employees at the upscale British pubs and clubs where the natural beverage is released, is to receive training to serve drink. If natural Pepsi Raw was the winner in the field (including seven major British cities), so drink will make its market further across the country and in other countries also. The seven cities where carbonated beverages are available including London , Manchester , Glasgow , Brighton, Birmingham , Leeds and Liverpool . Coca Cola will certainly keep an eye to see if this natural tendency is a success for Pepsi.
The FRUITIER taste of Pepsi Raw is reportedly an excellent aperitif on its own or as a mixture of spirits. Thus release of the product in clubs and pubs in important for the acceptance of drinking as a naturally carbonated mix alternative. The color of the drink is dark brown compared to black and brown of regular Pepsi cola drink. In contrast to the artificial, chemical-packed version of Pepsi, the natural flavored Pepsi Raw has regular arsenal of artificial colors, higher sugar content and acid ingredients used in the regular Pepsi cola drink.
Pepsi Raw has such natural ingredients as can sugar, coffee leaf, natural caramel color, apple extract, grape tantric acid, natural gum Arabic and Danish waters. In comparison, the ingredients in regular Pepsi include high fructose corn syrup, sugar, artificial coloring, phosphoric acid, caffeine, citric acid and natural flavors.
With less carbon dioxide, do not drink do not have much of a fizz factor. But the natural raw Pepsi contains nine fewer calories than the unnatural version has 126 calories per 300 ml can.
From more than ten years Pepsi has launched a new product. The natural soft drinks, Pepsi Raw is a great new direction for the Pepsi Company. If Pepsi Raw is a success, so Pepsi will be a major player in the business of natural carbonated soft drinks.
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