There are many tools available to a webmaster to analyze website traffic allows them to monitor the number of visitors, see which pages are accessed and even how long each visitor access to the website.
But despite the large amount of information available, what is missing is something to tell the webmaster what the visitor said. Do they like the site? Was the layout easy to understand or confusing? Do they find it simple to navigate and perhaps most importantly, they find the information they wanted?
A website could be generating sales, but why are some people who visit the site and not buying anything? Was the reason because they did not like what was offered, or was it that they could not find what they wanted, although it was there?
Online surveys provide webmasters with an accurate way to answer these types of issues. Direct feedback from website visitors means there will no longer have to guess, just ask the visitors how they occurred and if they found what they were looking for.
With an online survey webmasters can find out: -
* How often people visit the site?
* How did they discover the website?
* Are they looking at the website for business or pleasure?
* Were they able to find the information they were looking for?
* How easy was it for them to navigate the site?
* Will they be willing to recommend the site to others?
A good website survey will be brief and to the point and gather good intelligence, who once analyzed will help to improve the website.
An alternative to a traditional analysis would be to integrate one or two survey questions within the website after specific procedures. An example could be asking visitors to the late registration process if they found the procedure quick and easy, another example would be to order one item the customer might be asked whether they found the ordering procedure and payment methods of their taste. To avoid regular visitors from being canvassed every time they visit the site can be configured so that they are always only asked once.
Website surveys take the mystery out of working out what visitors think of a website and using the Online Survey Software they are quick and easy to design and once implemented will really become the webmaster assistant.
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