Monday, January 25, 2010

Display Brochures decorative



Conventional marketing wisdom says that you have less than seven seconds to grab your customers' awareness. Even the most well-written, attractive brochure can languish on a shelf, if it works well. While the traditional plastic or wood brochure racks offer an acceptable way to display brochures and other decorative ways to display brochures are also available. Brochures can be offered on a table, wall or free standing floor display to grab a potential customer's attention. 


Things you need:


• Computer 
• Table 
• Rack 
• Printed Display 
• Fabric 
• Paints 
• Paintbrush 
• Architectural salvage pieces 
• Tabletop Display 



Step 1: Arrange the brochures in a fan or spiral. A complex and colorful whirl of brochures will Garner interest. This is especially useful if you do not have products or other items to display on your table. 



Step 2: Use the tower racks. Towers add height to your table. These racks also spin, for easy access and the ability to display more than one type of brochure. 



Step 3: Show a booklet inside a product or a takeaway. Fan a few brochures on a topic that has a room, or give away bags. 



Wall Display: 



Step 1: Create wall pockets out of unusual materials. Rather than traditional plastic or wood framing of a wall pocket system out of fabric that matches your image. For example, leather works well for rustic establishments. 



Step 2: Edit the conventional large display racks. Add color and texture to the standard plastic or wood wall shelves using different materials. Try adding color through paint or texture, using natural materials like birch bark. 



Step 3: Use a mural. Place your brochure in one part of a much larger screen. Paint a corporate mascot holding your brochures or use a trompe l'oeil painting to draw attention to your brochures. 



Freestanding Floor Display: 



Step 1: Create a mascot owner. If your business uses a character for marketing purposes, create a life size screen using it to keep your brochures. 



Step 2: Design an interactive screen. If you have the budget, work with a designer to create a brochure display that uses a computer to answer questions. 


Step 3: Alter a piece of architectural salvage. Tuck brochures in an old shutter or cross bands on a vintage door. Lean your architectural salvage display against a wall or adding legs to help it stand on its own.

No comments: