The deal between the Indian Premier League (IPL) and Google has done far more than just organising live streaming of cricket matches on an exclusive YouTube channel. It has also brought brands like HP, Coca-Cola, Samsung, Airtel, HSBC and Royal Challenge to the web and, of course, over 10 million internet users to sports websites (according to comScore data).
An added attraction this year is the IPL-Google tie-up for the live streaming of matches on YouTube. One look at the number of subscribers this channel has already garnered is enough to realise that the internet audience is set for the third edition of the IPL.
In terms of channel views, the first day of IPL saw the number going up 84 per cent to 880,615 by the second half of the day from 478,057 in the first half. By Sunday, it had crossed 3.1 millions. While questions remain unanswered over how good the streaming quality will be, clearly no one is writing off video streams as a potential blockbuster medium this season.
Sites like Kyazoonga.com and Bookmyshow.com started selling online IPL tickets from the first edition itself. But it’s only now that they feel there will be some heavy action. Kyazoonga.com accounted for about a quarter of the IPL tickets sold in Mumbai and Delhi.
Bookmyshow.com has tied up with three IPL teams. Over 25 per cent of the IPL tickets are sold online and cricket matches are the second biggest revenue generators for online ticketing portals.
Source : http://www.business-standard.com/india/news/clickingipl-fans-online/388610/
An added attraction this year is the IPL-Google tie-up for the live streaming of matches on YouTube. One look at the number of subscribers this channel has already garnered is enough to realise that the internet audience is set for the third edition of the IPL.
In terms of channel views, the first day of IPL saw the number going up 84 per cent to 880,615 by the second half of the day from 478,057 in the first half. By Sunday, it had crossed 3.1 millions. While questions remain unanswered over how good the streaming quality will be, clearly no one is writing off video streams as a potential blockbuster medium this season.
Sites like Kyazoonga.com and Bookmyshow.com started selling online IPL tickets from the first edition itself. But it’s only now that they feel there will be some heavy action. Kyazoonga.com accounted for about a quarter of the IPL tickets sold in Mumbai and Delhi.
Bookmyshow.com has tied up with three IPL teams. Over 25 per cent of the IPL tickets are sold online and cricket matches are the second biggest revenue generators for online ticketing portals.
Source : http://www.business-standard.com/india/news/clickingipl-fans-online/388610/
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