Wednesday, March 03, 2010

Paid vs. Free Driving traffic through Social Media

With the growing popularity of social media sites that use social traffic drive visitors to websites, blogs or online stores are also getting attention. Before the explosion of social media websites such as Twitter, Facebook and MySpace, many online marketers focus on paid traffic in substantially increasing the number of users visiting their sites. There really is something wrong with paid traffic strategies. These strategies can be very effective. They may however be quite expensive. If you want your paid campaign to have an impact on your business, you may need to spend thousands of dollars a day. 

But with social traffic solution that will make use of social media sites is free. It's easy because everything you need to do is spend a little time to participate in these sites. Create good materials, so you can make use and maximize your traffic-promotion strategies. Remember that not just because you have sections, and around one million friends on Facebook, Twitter, MySpace and all other media sites, still it does not guarantee an increase in your web traffic. You should know how to make your profile attractive to the people who matter, those who belong to your target audience. 

Another benefit of social traffic paid traffic is the influence that you can win in social media. As an influence, you can influence people's decisions about what to buy or what service to get. To your paid traffic to make a purchase from your website, you must be able to infuence them to get it through huge discounts and exciting freebies. But with web traffic coming from social media sites, people learn about you through viral marketing, or word of mouth. This means that Web users who go to your site is already partially convinced that your product or service is good, because someone from their social media network recommended you. 

There is no doubt that paid traffic solutions can effectively encourage people to visit your site. But this marketing campaign is only good if you have money to pay. When your funds run low and have no budget for PPC and banner advertising, your traffic to follow suit. Effects of social services is a bit different. The effort you put in today may have no immediate effect on your traffic now, but it can certainly explode your online presence for weeks or months. As long as you participate in social media, community and keep your profile on these sites, you will experience and increase your web traffic.

No comments: