If you have a particular interest to search corporate investors very glad to pay infinite amounts of money to search engines companies as Pay Per Click (PPC) may be a good way to go.
Just for fun guys, PPC is one of the staples in relation to web traffic on the Internet and is a very quick and easy way to get visitors to your website (although you need to make sure that you see the amount you use and set daily limits, etc).
For those readers who are unfamiliar with PPC, mostly it is a process by which the search engines want to present your short ad for people using search engine (on the results page when users search results from shown).
Usually the ads are shown right on the page, but in any case they are usually shown separately from the "normal" search engine results.
You pay for each click a user makes on your ad (no clicks means no pay). Normally your ad when clicked will navigate to your website, but sometimes it can be to a sister company site if you sell other peoples products.
So in a way that only pay per click is a good thing, because in theory, people who click on your ad to have some interest for your product or service, so they come to your site more qualified that a person who may just have happened to surf through.
You really need to spend time thinking about what phrases people would use to get to your website.
You do not take chances with this. You do not want to assume you know what keyword phrases are used by people who want your websites (or more correctly, the keyword phrases people use to find solutions to the specific problem they are trying to solve). You really want to know with certainty that the keyword phrases you are using is correct for your market.
In fact we are constantly amazed at some of the phrases people use when searching. Spelling errors are common and are often used abbreviations, punctuation may be used inappropriately, etc. The good news is that there are a number of things you can do here.
Firstly you can do some testing on search engines yourself and use all the keyword phrases you think should apply to find products in your niche. Just go to the search engine and typing them into and take a look at the results. Are the sites that returned relevant to your niche?
In other words, if you found yourself in this area, people searching these categories to find your sites content applicable (it goes without saying that you have good content, right?).
If the answer is yes, and you think you will find it relevant, enter the keyword.
Also take a note of the number of sponsored links (advertisers) are normally displayed to the right or the top of search engine results (usually it explicitly mentions the sponsored links). The actual number is important because too few may mean that perhaps the keyword phrase is commonly used (but it can also mean that you have found a golden nugget, it's a particular keyword phrase used, but not actively targeted of Advertisers).
When considering to find out more about pay per click marketing, it pays to do a little research first as a good way to move forward quickly!
Too many sponsored results may mean phrase is widely used and can be expensive to get your sponsored link works (but again it could be a golden opportunity for you).
General search engines put sponsored links, have offered the most money at the top of the list, so a quick way to make sure your up front is to pay more (and bid more than your opposition).
But remember so well that search engines also sort sponsored links that clickthrough rate (CTR), in other words, how many times a sponsored link is clicked versus the number of times it is displayed in search engine results.
A sponsored link with a higher CTR shows that more people are clicking on this link and you will find a sponsored link with a high CTR will rank higher in many cases to other sponsored links, although they have offered less money. So it is possible to have your cake and eat it on (or in this case to offer a small amount, and you have the sponsored links appear higher than your competitors who pay more for their ad than you are!).
Of course to do it (get a higher CTR than other sponsored links), you draw attention to your ad, so your content (ad) must be more convincing than your competitors. Given the lack of space in these ads, you must be really creative to get your links clicked on more often than your competitors (even if your happy to pay more than your competitors per click).
The number one sponsored link is not always will be clicked more often than other ads, especially if it makes the person more of a reason to want to click on it, than the ads near it.
Whatever you do, do not just set-up a PPC campaign and leave it unchecked. Even if you have some success, be sure to enter the campaign details by logging into the search engine website for PPC marketing, and then check the stats regularly to see how you like, because things can change very quickly as new competitors coming into the marketplace.
You must be constantly checking your keyword's CTR of your ads and fine tuning and tweaking to run things properly. We are not suggesting this needs to be daily, but it just depends on your specific campaign and your niche.
This is probably a good place to discuss the link tracking on your website.
You can buy software that get installed on your site that actually makes it quite easy to see traffic coming to your site and where it originated. It is a good idea to do this to keep track of how much traffic you get from your various sources (PPC, free Google search, press releases, etc.).
The second reason why you will be checking your ads often is that over time you will find some ads do better than others. You may see at a glance the CTR of your different ads, but also with link tracking, it is possible to work out the ads that actually makes you money (people actually buy off the ad in large quantities to other ads).
PPC is a great way to get instant traffic to your website, just make sure you do your sums and keep track of your spending and of course check your ads regularly and what your competitors are doing and offering.
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